Year of the Snake: Horrific New PETA Footage Sparks Urgent Plea
New Footage Ahead of the Year of the Snake
Snakes are shy, intelligent animals who have been around for over 160 million years—and they feel pain just as humans do. Yet the fashion industry cruelly exploits these sensitive beings—stealing their skin for bags, shoes, and other accessories.
PETA’s harrowing new footage from Indonesia reveals the horrific cruelty behind the ‘exotic’ skins trade. Snakes are beaten, beheaded, impaled, and even inflated—many still fully conscious as their skin is torn from their bodies.
Fashion Events Can Lead the Way
Leading fashion events across Asia have the chance to take a stand for compassion by committing to a snakeskin-free policy for 2025 and beyond. PETA has called on organizers of Hong Kong’s Fashion InStyle, Singapore’s Southeast Asia Fashion Week, Taipei Fashion Week, and Indonesia Fashion Week to join London Fashion Week in its ban on reptiles’ skins.
January 29 begins the Year of the Snake. Let’s also make 2025 a year for the snake. Choose kindness over cruelty.
