Cruelty-Free Products

TRESemmé Bans All Animal Testing Worldwide!

We have some exciting news with regard to the internet’s burning question, “Is TRESemmé cruelty-free?”

PETA Celebrates Valentino’s Farewell to Fur

After more than a decade of campaigning by PETA and our international affiliates, Valentino has announced that it will go fur-free.

Victory! Companies Ban Badger-Hair Brushes After Shocking PETA Investigation

PETA’s first eyewitness investigation of its kind reveals how badgers are violently killed for brushes sold around the globe.

L’Oréal Group Just Banned Animal-Hair Brushes!

Huge news! L’Oréal Group—the world’s largest cosmetics and beauty company—has banned brushes made with hair taken from animals.

Have You Seen PETA’s ‘Tofu Never Caused a Pandemic’ Ads?

In case you missed it, meat is linked to infectious, deadly diseases such as COVID-19, SARS, avian flu, and swine flu.

Victory! Chocolatier Barry Callebaut Bans Tests on Animals

A sweet victory for animals! Swiss chocolatier Barry Callebaut has banned experiments on animals.

Victory! Sephora Bans Mink Eyelashes

Sephora has banned fur eyelashes and will sell only synthetic or faux-fur ones.

Progress! Avon Products, Inc., Takes Steps Toward Becoming Cruelty-Free

Avon Products, Inc., is taking exciting steps to prevent sensitive rabbits, guinea pigs, mice, rats, and other animals from enduring excruciating tests.

Vegan Wrestling Champ Zack Sabre Jr. Gives the Meat Industry a Beatdown

In a new PETA campaign, heavyweight wrestling champion and the winner of the 2018 New Japan Cup, Zack Sabre Jr., credits vegan foods with giving him his powerful physique.

Harry Potter Knitwear Firm Bans Cashmere Following PETA’s Investigation

The original supplier of the Hogwarts uniforms worn in the Harry Potter movie series has just banned cashmere from its Hogwarts merchandise and other products.