Kimberley Chen Named PETA Asia’s 2024 Person of the Year
Kimberley Chen has been named PETA Asia’s 2024 Person of the Year for her tireless efforts to advocate for animals. Known for her powerful voice and compassionate heart, Chen has used her influence to shine a spotlight on animals who are suffering in multiple industries. This announcement follows the recent recognition of Merit Food Products as PETA Asia’s 2024 Company of the Year.
Spicing Things Up for Animals
In her latest campaign for PETA, Chen stars in a stunning ad surrounded by vibrant chili peppers, showing everyone that going vegan is the hottest way to “Spice Up Your Life!” Shot by celebrated photographer Joshua Lin, with styling by Zack Lee and makeup by Molly Wang, Chen hopes to urge her fans to make the compassionate choice to go vegan—to help animals, boost your health, and protect the planet. Chen also participated in an exclusive behind-the-scenes video, sharing her journey from vegetarianism to veganism after learning about the cruelty in the egg and dairy industries.
Kimberley Chen’s Unstoppable Year for Animals
From musical hits to championing animal rights, 2024 has been another milestone year for Kimberley Chen. Her music video for the single “Love Me More” featured footage of animal exploitation provided by PETA entities, amplifying her message to her fans worldwide. She penned letters to fashion brands urging them to ditch fur, reached out to companies about their vegan options, and sent a letter to Thailand’s Minister of Agriculture and Cooperatives advocating for a ban on monkey labor in the country’s coconut industry. Chen also starred in another PETA campaign encouraging people to avoid marine parks that confine dolphins and other marine animals in concrete tanks.
Standing Up for All Animals: Chen’s Message
“No one wants to be stolen from their family, caged, chained, or served up on someone’s plate. I’m proud to stand with PETA to urge empathy and kindness toward all animals, whether they have fur, feathers, fins, or scales.”
Love animals like Kimberley Chen does?
By going vegan, you can save nearly 200 animals a year from suffering, protect your health, and help combat the climate catastrophe.
